Case Studies

Projects & Results

A selection of paid-media campaigns I've planned, executed and optimised — across Meta, Google and LinkedIn — for brands in India, the UAE and beyond.

F&B · Restaurant Dubai, UAE

Restaurant in Dubai — Orders & Visibility

Facebook & Instagram Ads

Boosted food orders and brand visibility for a Dubai-based restaurant with hyper-targeted local campaigns.

Strategy

Geo-targeted campaigns around the restaurant's delivery radius
Food-interest audience layering with lookalikes from existing customers
A/B tested creatives showcasing top-selling dishes and offers
Direct WhatsApp click-to-chat for instant ordering

1,019

Customer messages

73,902

Food-interested reach

AED 3,940.86

Ad spend

AED 5.07

Cost per lead

Tech · B2B India

Business Automation & Tech Solutions

Meta Ads

Generated consistent WhatsApp inquiry leads through structured Meta Ads campaigns for a business automation brand.

Strategy

Built multiple active ad sets for different industries and use cases
Behaviour and interest-based audience targeting
Continuous creative refresh to keep Cost Per Result low
WhatsApp click-to-chat as the primary conversion goal

Multiple

Active ad sets

Channel

Behaviour + Interest

Audience

Continuous

Optimization

Retail · Home Improvement India

Windows & Doors Retailer

Meta Ads + Google Ads

High-intent keyword targeting and creative testing to drive qualified leads for a windows and doors retailer.

Strategy

Combined Meta Ads with Google Search for high-intent keywords
Creative testing across hooks, formats and offers
Data-driven targeting with audience exclusions to cut waste
Performance-focused budget reallocation between platforms

70+

Qualified leads

18%

Conversion rate

Data-driven

Targeting

Performance

Focus

Services · Home Cleaning India

Home Cleaning Services

Meta Ads

Lead generation campaigns with a simple booking flow, WhatsApp follow-ups and appointment reminders.

Strategy

Online bookings funnel with a clear call-to-action
WhatsApp confirmations to reduce drop-off
Audience segmentation by service type and locality
Appointment tracking sheet for the operations team

Online bookings

Funnel

Confirmations

Audience

Segmentation

Appointments

Tracking

Agency · Web Design Dubai, UAE

Website Design & Development — Dubai

Meta Ads · Lead Generation

Conversion-driven lead campaigns targeting Dubai business owners for website design and SEO services.

Strategy

Targeted Dubai business-owner audiences with job-title filters
Lead-form + WhatsApp dual conversion strategy
Creative showcasing portfolio, results and process
Landing pages optimised for form-fill and call-back requests

AED 4,247

Ad spend

Up to AED 15,000

Revenue

3x – 3.5x

ROI

WhatsApp + Lead form

Strategy

Finance · Loan Consulting Chennai, India

Premier Loan Consultant & DSA — Chennai

Meta Ads

Hyper-local campaign with real-time Google Sheets updates and WhatsApp follow-ups for a loan consultant & DSA.

Strategy

Hyper-local targeting across Chennai neighbourhoods
Real-time Google Sheets lead capture and routing
WhatsApp follow-ups by the sales team within minutes
Automated lead routing to the right loan category

975+

Qualified leads

₹2.71

Cost per lead

93,000+

Reach

Automated

Routing

Education · Admissions Chennai + National + International

MBA & Engineering College — Admissions

Meta Ads · Performance Marketing

Managed campaigns across Chennai, key Indian states and international markets including NRI, GCC and Singapore.

Strategy

Region-specific creative and copy for each market
NRI, GCC and Singapore audience segmentation
Lead form with course and location qualifiers
Continuous CPL optimisation through creative and audience tests

3,525+

Qualified leads

2.11M+

Prospective reach

₹6L+

Ad spend

≈ ₹179

Avg. CPL

Education · Events Chennai, India

Engineering College Startup Summit — LinkedIn

LinkedIn Ads

Event promotion campaign targeting aspiring entrepreneurs and the startup community for a college-led summit.

Strategy

Targeted LinkedIn audiences by job title, function and industry
Single-image and document ad formats for the event agenda
Lead-gen form with event-registration qualifiers
Sponsored content amplifying speaker and track announcements

₹14,000

Ad spend

Qualified leads

₹293

Cost per lead

Startup community

Targeting

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